Most businesses love “best practices” and manuals. These written standards are orderly, rational and logical. They have been tested and proven. They’re great because they give a team the sense that everyone is “on board”.
In the end – they are justifiers, a book to blame when a goal isn’t realized, a safety … Read more »

Ever notice that websites’ most relevant information is often times a click or two away from the home page? There’s a contact page, an about page, services or product page, etc.
After all these supporting sub-pages are written, businesses seem to be scratching their heads. Read more »

Businesses, institutions and governments all use the same tools and broadcast media - the buildings, logos, websites, brochures, press releases and speeches - all to convey their “image”, their “brand”.
Individually and collectively the difficulty begins when we cross the line of believability - when that image we have for these businesses and individuals are not … Read more »

Try it – ask a business “why do you want a brochure?” and they will just stare at you like you just said something you weren’t supposed to bring up.
A brochure is a given – a standard procedure, a marketing cliché. This is why so many websites are failures – they are no more … Read more »

The 80’s are long gone - but look around and notice all the downtown buildings all topped with huge neon lit logos – electrified egos of the top floor executives inside them.
I live in Denver and the evenings here are dowsed with a glowing blue – residents greet visitors with “welcome to downtown Qwest” jokes … Read more »

If you are reading this, you know what a blog is. Do you know what a “vlog” is? I’ve had this on my ‘Favorites’ list but wanted to point it out to those that have passed over it.
Check out Karina at MobuzzTV - she’s a vlogger, a nerd, a babe - a nice … Read more »

It happens with some relationships. Sometimes the needs of one are no longer met by the other. Perhaps something new catches the eye of the bored. Sometimes deciding to drop ol’ faithful and go with what’s popular is the reason.
Though there are some great things about Blogger, the “cons” lists, in my … Read more »

Though most people here are to learn about SEO or to just see what my opinions are from day to day, I am always weighing how much information I should offer. Some people have told me “careful not to say too much” but I think it’s fair to share.
To show that I’m a nice … Read more »

Privacy is NOT about remaining secret. Privacy in todays digital world is about managing and maintaining control over information about yourself that others may use to hurt you.
As the technologies and methods of spreading information spread through the population, what options are going to remain in our society of increasing transparency? Read more »

It amazes me how often people search for themselves by name on the Internet. Are these people paranoid? Scared? Guilty?
Server logs and tracking scripts give such insight to the psychology of web surfers- from what they search for, what interests them, where they work to their actual internet usage – it’s all … Read more »

With so many people using the Internet today from shopping to banking, research to just killing time at their hourly 8-5 cubicle job in that big glass building you G.E.D. types have, we are all inundated with new website designs and layouts.
Just as the term “banner blindness” was coined because web page elements that are … Read more »

I’ve had several inquiries on how to seo a WordPress blog. If you are able to know you need it, and capable of doing it - I doubt I’ll be able to sell you any service. So, here’s a list of tips that will get your WordPress blog rollin’. First of all, … Read more »