What a great day! A major competitor of a client of mine has panicked. Don’t get me wrong, I really respect this company, and they’ve been a worthy adversary for a time. They must have thought the same of my client because they have completely rewritten their website. Yes the site is beautiful. Yes the site is informative. YES, IT’S COMPLETELY FLASH DRIVEN. Everyone, you must understand that search engines need content to deliver to users. They DON’T CARE about you, your business or your pretty logo.

Guy Fawkes was caught in the cellars of the Houses of Parliament with several dozen barrels of gunpowder on November 5, 1605 and was subsequently tried as a traitor with his co-conspirators for plotting against the government. The nursery rhyme “Remember, remember the fifth of November, the gunpowder treason and plot. I know of no reason why the gunpowder treason should ever be forgot” can be applied to seo.

There always come the time you’re asked about the “sandbox” by your clients - the “time delay”, whatever you may call it, whatever they may think it is. While it’s possible to defeat this “filter” you need to be cautious and not promise success. Instead, I resort to a little metaphor I call “probation” and it usually gets the nodding heads we are looking for, and then on to business. Here’s the “probation” talk I have.

You’ve read it, you’ve heard it. The “ethical” seo’s say “we’re white hat” and that the evil ones are “black hat” - c’mon. I too, in my “office” mode and voice will spout it, yes I am a “white hat” seo. WHY would any real seo say they were evil? To most prospects, this works. No, I will never hurt a client site with risky techniques, but do you think anyone in this industry could find that line between good and evil without actually walking it?

I just disturbed myself. God I love her, but I’m a little confused. A long friend of mine has just gotten a new puppy, I guess all puppies are new. This puppy now has a MySpace profile. I understand there are many reasons to create numerous profiles, but I know it’s not for any reason I would consider myself.

I discovered a new band called brand new. I have no idea how new they are, but I’m not real hip. I still listen to music I liked in high school. My younger friends ask me if I would wear a bandana around my leg if I could get away with it. I never did that, and I don’t think I ever would if I weren’t bleeding out in some way.

Anyway, here’s the Brand New website. Sic Transit Gloria…Glory Fades is so far a pretty nice tune - I’ll probably add it to my nifty MySpace profile. I need to be hip on the worlds most important social network - if your profile slips so does your status. That can’t happen! I need to find some glitter - may be a long night.

I know the song, I knew a girl whose face could launch a thousand ships. Without the fanfare I gotta get it rolling somehow. As mentioned in about, I’m Knox. Some call me other things, other names… a clever person can easily figure it out. The truth is elusive to those that read, watch and wonder, and for those patient enough to wait to the end - look forward to never understanding.