Businesses, institutions and governments all use the same tools and broadcast media - the buildings, logos, websites, brochures, press releases and speeches - all to convey their “image”, their “brand”.
Individually and collectively the difficulty begins when we cross the line of believability - when that image we have for these businesses and individuals are not […]

Try it – ask a business “why do you want a brochure?” and they will just stare at you like you just said something you weren’t supposed to bring up.
A brochure is a given – a standard procedure, a marketing cliché. This is why so many websites are failures – they are no more […]

How nice! I go to your website and I’m greeted with a big picture of a pretty lady wearing a headset, enthusiastically typing away while talking with a customer - I suppose.
Now, this foxy mama is popular - I saw her several times just today. You know her, here she is with some […]

There are several ways to make that first inch of your website - your logo, help your overall SEO efforts. Most sites have a logo called, get this - “logo.jpg”! Wow that’s so unique. Here’s a 2 minute way to optimize your logo code to help your rank as well as your users.

You’ve heard it, you wonder what it is, yet you don’t ask. (I understand, you would sound silly)
Web 2.0 is a new animal, a new kind of web build - a new experience. Wikipedia defines Web 2.0 as a “second generation of services available over the World Wide Web that lets people collaborate […]

What a great day! A major competitor of a client of mine has panicked. Don’t get me wrong, I really respect this company, and they’ve been a worthy adversary for a time. They must have thought the same of my client because they have completely rewritten their website. Yes the site […]